Posts Tagged ‘Cars’

Courtesy of E Releases

Media relations 2.0 is real.

I say this because I found perfect evidence today. Social Car News, one of the automotive blogs under High Gear Media, published a post on Feb 18. The post questioned Jeep’s recent celebration as the “first domestic automotive brand with more than 1 million Facebook fans“, because Ford Mustang and Chevrolet Camaro already hit the record before Jeep. Joel Feder, the author asked: “Is Jeep splitting hairs when it comes to Facebook Fans?

So far the post only attracted 57 views. Not really impressive. However, the only two comments surprised me a lot based on the people who left those comments.

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social_media_sentiment

Sentiment is the “It” girl in social media monitoring.
In the circle of social media, we do monitor everything, but sentiment is the one we cannot afford to ignore or forget. After all, no brand or marketer likes to hold a Twitter bomb when it’s already ignited. We monitor the sentiment so we can immediately jump in to save the negative conversations. My question here is:

“How do we find those ‘bombs’ in the jungle of social media?”

Recently I’ve been learning and practicing online monitoring by experimenting with a variety of monitoring tools. Here are my current thoughts on finding social media “bombs”:

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Integration will be a key focus for social media strategists in 2011. This is from the research result of Altimeter Group’s recently published “2011 Social Media Business Forecast”. According to Jeremiah Owyang’s keynotes for this research, 46.7% of 140 corporate social strategists said they would focus on the integration of social media onto corporate website.

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YouTube’s Promoted Videos Program claimed a success in hitting five million views this months. The program achieved this records in two years. I read about this on Mashable. As an assignment for New Media Drivers License Course, I chose a brand to express my thoughts on this promoted media.

Simplicity is the first impression I had on YouTube Promoted Videos. Three steps can make a promotion:

  1. Upload/Choose your videos;
  2. Write some descriptions;
  3. Choose keywords.

However, I find it actually not that easy to buy a real promoted video for a brand.

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Onlyinjeep_logo(Courtesy of Cartype)

Jeep is special. Among all the automotive brands I pay attention to, Jeep is the one with distinctive characters. “Tough”, “manly”, “extreme”, “fun”… People associate these concepts with Jeep naturally. And because of these characters, it is challenging and intriguing to monitor the brand. Here are my insights and suggestions for Jeep’s listening and monitoring strategy.

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