Posts Tagged ‘online monitoring’

social_media_sentiment

Sentiment is the “It” girl in social media monitoring.
In the circle of social media, we do monitor everything, but sentiment is the one we cannot afford to ignore or forget. After all, no brand or marketer likes to hold a Twitter bomb when it’s already ignited. We monitor the sentiment so we can immediately jump in to save the negative conversations. My question here is:

“How do we find those ‘bombs’ in the jungle of social media?”

Recently I’ve been learning and practicing online monitoring by experimenting with a variety of monitoring tools. Here are my current thoughts on finding social media “bombs”:

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Onlyinjeep_logo(Courtesy of Cartype)

Jeep is special. Among all the automotive brands I pay attention to, Jeep is the one with distinctive characters. “Tough”, “manly”, “extreme”, “fun”… People associate these concepts with Jeep naturally. And because of these characters, it is challenging and intriguing to monitor the brand. Here are my insights and suggestions for Jeep’s listening and monitoring strategy.

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