Posts Tagged ‘Social Media Marketing Proposal’

I am recently doing a study on social media marketing of automotive brands – a sort of continuation of my course project two years ago. I plan to write down my findings and share with you. Hopefully it will stir up the discussion and help me learn more about promoting auto brands on social media.

Are you engaging, or are you broadcasting? This is a serious question we should ask ourselves from time to time when we are promoting brands on social media. Believe or not, it is tricky to lose the ego and the compulsion to perform monologue that “our products are awesome” and instead wisely realize that you can pick up your consumers’ content – which might be even more awesome.

Three auto brands I’ve been studying gave me the inspiration of this topic: Jeep, Saab, and MINI. Generally speaking, these brands are marketing as niche brands. They may not have as many fans as BMW does, but they manage to embrace the power of active fans, which is highly valuable. Here are three tips I learned about how to use user-generated contents (UGC) to boost your Facebook pages:

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Volvo is unique. It is the automobile brand that persistently pursues safety technology and innovates. It is also the trustworthy brand that offers premium value to consumers. In United States, Volvo is known as “Mom’s car” because of the maximized protection it gives to families. Important as tradition is, transformation is inevitable and irresistible. Volvo faces fierce competition while it still has potential to grow and expand. In this proposal, I have analyzed Volvo and designed a package of social media marketing strategies for Volvo. Here are my final proposal slides and text descriptions.

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